The Ketchum/Sun Valley area is a mecca for outdoor enthusiasts, and is brimming with culture and nightlife. Go fly fishing on the world-famous Silver Creek, the Big Wood River, or the Big Lost River, learn about the latest art exhibitions at the Sun Valley Center for the Arts, hike in the Sawtooth Mountains, water ski on Redfish or Alturas Lakes, bike on 400 miles of the best single-tracks in the U.S., attend an outdoor concert and of course visit the Sun Valley Arts & Crafts Festival.​

The Festival takes place at Atkinson Park, which is in the community core and a few blocks from downtown Ketchum. This grassy park adjoining Hemingway Elementary School is a hub for both tourists and locals alike.